To go or not to go … to networking events

As the ones responsible for developing business, we are faced with a dizzying array of choices for networking.  Its not infrequent that I’m asked:  “Should I go to this event?”  “Where should I be going to meet people?”

Here’s good old kitchen table wisdom from my mother who is a pioneering entrepreneur in the travel industry (I am very proud of her!)  Whenever I try to make a decision, still to this day she says: “Did you take out your yellow pad…”

So…take out a yellow pad and make 2 columns:  What are the networking events/groups/conferences, etc. that you’ve gone to.  First column: How much did it cost you to go?  Second column you can write two things: What result did you get in the short term (within the year) from that event/membership?  What result have you gotten over the long term (> 1 year)

Now that the tax man deadline is breathing down our necks,  its a perfect time to review where your income has come in over the last year.  Then you are in a position to establish your “return on investment” of time and money.   Not high tech, but it works.

Also, when it comes to attending events.  I used to do the ‘spray and pray’ approach, and ran myself ragged going anywhere I there might be “good people” (generic) to meet.  I was more motivated by trying not to ‘miss out’ on opportunities. Now I’m much more strategic.  I am more thoughtful about the crowd who will be there and do what I can to determine whether there will be decision makers,   people who can afford my services, or simply cool people I want to hang out with.

Also – and this is key – I’m much less likely to go to an event where I’m “just another person”.  I’m more likely to go to an event or meeting where I can stand out – such as speak at the event or help to host the event. Then I’m in a position to walk up to anyone at the event and feel comfortable starting a conversation, and I have the energy of the hostess making people feel welcome.

What can you do to start standing out at networking events?

I hope this helps you be more intentional about how you spend your time networking.  Please let me know if my mom’s kitchen pad wisdom was helpful for you so I can let her know 😉

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